For e-commerce, Christmas is the most important time of the year. Right now, it's crucial to check various things: Is the shipping process running smoothly and does it have enough capacity? Is the server ready for higher demand? Are the shop homepages prepared, and are all social media channels updated with attractive images, Advent offers, and inspiration?
Advent calendar via Facebook or banner
Those who know their products well can quickly gather 25 items and present them in a Christmas theme. Ideally, each week should have a different theme: for her, for him, for tech enthusiasts, for romantics, for well-traveled individuals, for gourmets – inspire your customers and, above all, think about upselling with complementary products.
"I only shop online at Christmas" Customer
You definitely have customers who haven't logged in for 90 days or more. Pull them from your newsletter list, attach a coupon or freebie (free shipping/bonus item, etc.), and watch the click-through rate increase.
Suchmaschinenmarketing
Have you identified the typical Christmas keywords? Have you also considered long tail keywords? Consult your analytics and identify the best-converting keywords, check them in with a keyword planner, and then, most importantly, think in complete sentences: "Gift for nephew Lego", "Christmas design by Prada", "Technology for under 50 francs", etc.
Christmas competition
At Christmas, people want to treat themselves, too. Run a contest. For example, a weekend in Paris including a shopping voucher. Travel by TGV, a three-star hotel with breakfast, and some spending money – give them a Polaroid camera and don't forget the hashtag – before Christmas is after Christmas – seize the opportunity. (Note: While Facebook's rules for contests have been relaxed, some things are still prohibited. Important: Check beforehand.)
Are you mobile?
You know it yourself: often you research on the go, then save the item and shop stress-free at home. Make it easy for your customers: is your shop mobile-optimized? Can items be added to a wish list? Do you have a Christmas newsletter?
Delight customers with package extras
Delight your customers right now with a small gift. It could be a pastry from Bern or Lucerne, or sparklers – surprise your customers with something extra – and don't forget the January gift voucher.
Technical check
Are the resources (hosting, storage space, support mailbox) sufficient for the additional load, and are the phones staffed? React proactively now to avoid upsetting people at the most emotional moment later.
And for those who want even more content to check off, there is Google the holiday checklist an.
