Books
Ideas and Digital Food for Thought
Publications by and with Roger Basler de Roca: from LinkedIn, Social Selling and Digital Management to Artificial Intelligence, Attention and the Future of Thinking.
Books by and with Roger
Roger Basler de Roca
In Prompted Minds, Roger addresses one of the central questions of our time:
“What happens to our thinking when we outsource more and more cognitive tasks to AI systems?”
The book combines perspectives from neuroscience, cognitive psychology, and AI research, showing why artificial intelligence can convincingly simulate understanding, but does not truly comprehend.
The focus is on the consequences for memory, decision-making, knowledge, context, bias, and intellectual autonomy. A timely, English-language impulse for thought for anyone who not only applies AI but wants to critically understand its impact on people, organizations, and society.
Sascha Eng, Roger Basler de Roca, Janet Zentel
Practical teaching material for schools: understanding AI, preparing lessons, classifying legal questions, and using immediately applicable prompt templates.
Roger Basler de Roca
A reality check on autonomous AI agents, new ways of working, risks, and the question of how people can remain capable of action.
Roger Basler de Roca
How SMEs can gain visibility in ChatGPT, Perplexity, and Gemini and meaningfully structure content for AI-based search.
Roger Basler de Roca
An understandable introduction to AI for those 65 and older: safely use it, simplify daily life, categorize typical concerns, and remain curious.
Roger Basler de Roca
A book about cognitive offloading, AI usage, and the ability to continue thinking independently in everyday digital life.
Janet Zentel, Roger Basler de Roca
A guide for more visibility on Instagram, LinkedIn, TikTok and co. with AI, system, and practical implementation.
Roger Basler de Roca
An analysis of the Creator Economy using OnlyFans as an example: visibility, platform logic, digital labor, and economic reality.
Roger Basler de Roca
A practical introduction to AI, prompting, responsibility, and the question of how technology meaningfully expands human thinking.
Roger Basler de Roca
About attention as a shaping force: how thoughts, focus, and conscious perception shape one's own reality.
Roger Basler de Roca
35 myths about Digital Marketing, Social Media, and AI are fact-checked and strategically classified for companies.
Roger Basler de Roca
An overview of how Social Selling in B2B helps to build relationships, strengthen trust, and digitally support sales processes.
Roger Basler de Roca
Fundamentals for companies that want to strategically use Instagram: visibility, content, engagement, and technical basics explained clearly.
Roger Basler, Giovanni Rotondaro
An action book for goals, reflection, and implementation: undated, practical, and intended as a daily companion.
Roger Basler de Roca
| What digital sales truly means: Social Networks, new customer relationships, and sales processes beyond traditional advertising.
Roger Basler de Roca
Guidance for executives: understanding digital transformation, classifying changes, and proactively developing companies further.
Roger Basler de Roca
Shows how Social Selling works via LinkedIn, Facebook, and other networks and how contacts turn into real customer relationships.