Social Media Strategy – Which channels does my business need?

Social media marketing has become a crucial component of a company's marketing mix. The influence of social networks on business success should not be underestimated. Therefore, a solid social media strategy is essential!

This blog post will tell you the 4 questions you need to ask yourself when choosing your social media channels for your business in 2022.

Which social media platform serves my target audience?

The first and crucial question you need to ask yourself when choosing social media channels is about your target audience. Which social media platform best serves my target audience?

Platforms like LinkedIn or Xing are an absolute must for anyone in the B2B sector. If your customers are primarily other entrepreneurs or businesspeople, these platforms are highly recommended for networking, generating leads and sales, and increasing your visibility.

All other channels, such as Facebook, Instagram, TikTok or Snapchat, are almost exclusively channels for entrepreneurs in the B2C sector.

Which age group can I find on which platform?

On social media platforms, the limitation to a specific age group is almost nonexistent. Facebook is the best example of this. The boundaries are fluid, and the question of age group has become almost irrelevant. Currently, over 80% of young people between the ages of 13 and 18 use Instagram. Years ago, the figures looked completely different. With 2.74 billion monthly active users, Facebook is the most frequently used platform.

A better question to ask yourself regarding the age group is:

Which channel is best for reaching my target age group?

Social media channels follow specific rules regarding design, search algorithms, and the use of analytics tools. The possibilities for advertising and its pricing are also governed by these rules. This inevitably leads to further questions: What budget do I need to run ads? How many channels can I manage simultaneously?

These and similar questions inevitably lead to the consideration of developing a concrete social media strategy from the outset.

Is a social media strategy necessary?

A social media marketing strategy is essential. It's advisable to involve an expert from the very beginning, especially if you don't have the time or if this area isn't part of your core business.

The world of social media is complex. A strategy that fits the company is crucial. In this area, time, money, and energy are very often wasted on fruitless actions.

I would be happy to assist you in finding the right one. Social Media Strategy For your business and its implementation. Contact me.