Most people are probably aware that Search engine optimization SEO is based on two pillars: off-page and on-page (or on-site) SEO. The latter focuses on optimizing the content and various factors of your own website so that it ranks successfully in search engines.
Factors such as avoiding duplicate content and broken internal links play a role. The use of ALT and title tags, as well as meta descriptions, are also relevant elements of on-site SEO. SEMrush, the provider of the all-in-one toolbox for online marketers, anonymously analyzed over 100,000 domains with more than 450 million pages to determine whether website operators are leveraging the potential of on-page optimization. This analysis identified frequently occurring errors.
Source: semrush
