In addition to free use of Google Webmaster Tools and Google Analytics offers easy integration with other Google services such as... Google AdWords This offers significant added value for shop owners and SMEs. It allows for... Google AnalyticsEnrich the data with additional information from these services and you can draw valuable conclusions from it.
However, you'll need a Google account (it's free and gives you an email address and access to many other tools like Calendar, Drive, and Office applications), as well as the unique Analytics code, which can be inserted into your website or integrated via CMS plugins (e.g., WordPress). The following products are highly recommended based on personal experience:
- First and foremost, of course Google AnalyticsGoogle Analytics for web analytics on visits to our own website, including analysis of visitor behavior.
- Regarding technical matters: Google Webmaster ToolsGoogle Webmaster Tools provides you with detailed reports about your pages' presence on Google.
- For campaign purposes and better understanding: Google Trends – shows the search frequency of keywords, Also very interesting in comparison: winter tires vs. winter tires, for example.
- Finally, for advertisers Google AdWords – Google Adwords allows you to display impressions per keyword (Keyword Tool) and place advertisements.
If you have any questions, please contact us. Please feel free to contact us. or book our e-commerce course.
