We are constantly learning and are occasionally asked for good books and literature on SEO. Therefore, here is a compilation of our favorite books on analytics and SEO.
The following links lead directly to Amazon for more details on the book recommendations for SEO.
SEO Practical Guide 2016: How to achieve top rankings in Google & Co.Paperback
SEO expert Dr. Thorsten Schneider explains in detail and in a well-founded, yet also understandable way for laypersons, how Google and other modern search engines work, which ranking factors are really important and how you can bring your websites to the top of the search results pages step by step and sustainably.
Here's the link to the book on Amazon: SEO Practical Guide 2016
Search Engine Optimization: The Comprehensive Handbook. The standard SEO reference work in German-speaking countries. On-page and off-page optimization for Google and other search engines.
The manual for Search engine optimization Sebastian Erlhofer is rightly considered in expert circles to be the leading German-language author. Standard workIt offers something for beginners and advanced users. well-founded information Covers all important areas of search engine optimization. Immerse yourself in the world of online marketing. All relevant terms and concepts are explained and illustrated in detail in an easy-to-understand way.
Here's the link to the book on Amazon: Search engine optimization
SEO – Strategy, Tactics and Techniques: Online Marketing through Effective Search Engine Optimization
Fundamental SEO know-how, best practices, and practical tips. Alpar/Koczy/Metzen demonstrate the opportunities arising from... This book explores the benefits of search engine optimization (SEO) and the business processes and workflows required for successful SEO. In addition to on-page and off-page optimization, it focuses on process optimization and international SEO. It serves as a learning resource and reference work for professionals and marketing managers.
Here's the link to the book on Amazon: SEO Strategy, Tactics and Techniques
Google Analytics: The Comprehensive Handbook. Including Search Console and Google Tag Manager
Mit Google Analytics One of the most powerful options is available to you Web analytics tools Available free of charge. This book will teach you how to use the diverse functions and apply them professionally. For example, you'll receive guidance on how to design and structure your web analytics system. You'll also find examples of optimal implementation and asuccessful monitoring all your online activities. This allows you to meaningful reportsGenerates to optimize your website and online marketing activities. Includes Search Console, Google AdWords integration, Google Tag Manager, and Google Analytics Premium.
Here's the link to the book on Amazon: Google Analytics
