Roger Basler
de Roca

Keynotes | Workshops | Educational Consulting

Artificial intelligence made easy? Roger explains, completely without hype. Understanding digital business models? But clearly? Roger does that for you.

Top 100 2027
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20 minutes ai swiss AI training contra coop didacta digicomp hwz ibaw kalaidos SME Magazine mastercontrol Migros Ruz Raiffeisen sap swica swisscognitive TEDx Logo - Roger Basler de Roca Keynote Speaker zhaw zkb Future Workforce
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Roger Basler de Roca – Top100 Keynote Speaker and Educational Consultant

What are algorithms? How do social media channels really work? What do I need to know when it comes to the new digital reality and artificial intelligence? AskRoger.

I inspire, empower, and accompany – individuals, companies, and organizations, for instance through workshops or keynotes. Practical, pragmatic, and with a clear opinion.

Since 1997 in IT – Digital Entrepreneur and Top100 Keynote Speaker & Workshop Leader, specialized in Digital Marketing and Consulting in 6 languages.

Award-winning Top Speaker by CONTRA 2024 and 2025!

I share my knowledge so we can all move forward – also for you and your event! Interactive, charming, and multilingual.

Roger Basler de Roca hat einen MSc in Digital Business, ist Top 100 Keynote Speaker und seit über 25 Jahren Digital-Unternehmer. Er hat mehrere Jahre im Ausland gelebt und gearbeitet.

His specialties include building digital business models, and he has a fondness for algorithms and artificial intelligence. But not just any AI – it's about sovereign and independent AI.

How does digital reality work? Do we have to believe all algorithms, and what is truly behind AI – artificial intelligence?

Roger Basler de Roca shows companies, schools, and organizations the how and, most importantly, the why.

Er doziert an diversen Instituten und Fachhochschulen und hat zahlreiche Fachbücher und Artikel in Deutsch und Englisch zu den oben genannten Themen veröffentlicht.

In addition to German and English, he also speaks – Spanish, French, Italian, and Dutch and translates for deafblind people.

We would love to hear from you. Thank you for your time and attention and your interest in Digital Marketing and the digital reality.

 

Many people talk about AI, LinkedIn, and ChatGPT.

Roger shows live how mid-sized businesses truly use these tools – to acquire new customers, find skilled workers, and make processes faster.”

“We want to use AI – but we don't know how.”

Roger brings clarity.

“Our marketing is tired – how do we make it smarter?”

Roger shows how automation and AI generate leads.

“We don't need a theoretician, but someone who demonstrates it.”

That's exactly what Roger's workshops & consulting are for.

Share knowledge so we all can progress.

« I strongly believe that as a society, we only progress if we share knowledge. »

My Services for Your Digital Success

Keynote Speaker

Digital Selling – Social Media – Artificial Intelligence – Blockchain and NFT – why we live in an attention economy.

Roger as Keynote Speaker for Your Event

Whether online, offline, or hybrid – let's discuss the ideal setting together.

Consulting & Coaching

Would you like me as a consultant or coach for your digital business model?

Roger as Consultant & Coach

Then schedule an appointment now so that you, your company, and your employees are fit for the digital future.
  

Seminars

Empowering employees? I'm happy to help with the right workshop or seminar for your company or association.

Roger as Workshop and Seminar Leader

Whether offline, online, or hybrid – you decide, and we implement.

Books

Over 20 books on digital topics.

Roger's knowledge in book format

Discover compact knowledge for your digital success.

   

Topics that your audience
truly advances

Complex developments become clear next steps.

Artificial Intelligence

Understand AI, recognize opportunities, and apply it meaningfully in everyday life and business.

LinkedIn & Social Selling

Become visible, build relationships, and gain new customers with LinkedIn.

Digital Business Models

Successfully implement new value creation, platforms, and data-driven models.

Sovereign AI

Strong alternatives to Big Tech – act autonomously, securely, and future-proof.

Satisfied customers of ProvenExpert

Micha M. Barth

Experience Report & Review on: Digital Strategies

In 3 hours, we learned what others slowly handle over several weeks and for several thousand Swiss francs to earn as much money as possible. Roger explained the process to us compactly, competently, and friendly, recommended useful tools, and gave practical advice. I can recommend it to everyone!

Jasco T.

Testimonial & Review for: Coaching and Workshops

Roger Basler de Roca ist ein absoluter Profi, der sein Business versteht. Vielmehr versteht er es seinen Kunden zu helfen. Er hilft komplexe Dinge einfach zu verstehen und das schätze ich an ihm. Wer Lösungen sucht um sein Geschäft digital zu perfektionieren ist bei Roger genau richtig. Absolut empfehlenswert!

Martina Rusch and Renate Cadruvi

Testimonial & Review for: LinkedIn & Digital Selling

Wir sind mit der Dienstleistung von Roger Basler de Roca vollstens zufrieden: kompetentes, sympathisches Auftreten, geht auf Kundenbedürfnisse ein, vermittelt praktisches Wissen. Danke und gerne wieder!

Jürg S.

Testimonial & Review for: Coaching and Workshops

Durch die unkomplizierte Kontaktaufnahme gelang bereits zu Beginn ein guter Start. Das Gespräch verlief auf Augenhöhe und war sehr wertschätzend. Danke auch für die wertvollen Inputs. Speziell hervorheben möchte ich die kreative Lösungssuchung und spannenden und umsetzbaren Ideen. Ich kann Herrn Roger Basler de Roca jedem Unternehmer und jeder Privatperson wärmstens empfehlen.

Paul M.

Testimonial & Review for: LinkedIn & Digital Selling

I participated in the LinkedIn and Digital Selling Workshop and must say I was more than thrilled. Roger made the presentation consistently engaging and convinced with deep expertise. The workshop offered great added value and provided good insights into how to use social media and what potential it holds.

Current News

The latest blog posts

SUPERINTELLIGENZ: Wenn aus einer Forschungsfrage ein politisches Versprechen wird

Von John McCarthy über Jürgen Schmidhuber und Yann LeCun bis Sam Altman und Donald Trump.

Warum es nicht „die eine KI“ gibt

TLDR: Künstliche Intelligenz ist keine einzelne Technologie. Es gibt KI, die Regeln befolgt, Muster erkennt,

AI in construction: Why Swiss companies fail at data storage

The short answer: Swiss construction companies rarely use AI productively because their data is not