The days when a website only worked for itself are over. Today, we have to think holistically about how our websites, apps and other instances can serve to reach existing and new customers and how we can bind them to the company with digital services.
It is scalable and can be scaled down to virtually zero marginal cost.
There are many opportunities for hybrid models, provided you understand the customer has long been hybrid.
You should know and understand the customer very well using the value proposition canvas: how can I digitally deliver even more value and at the same time tie the customer to my business but without being personally or physically involved.
This allows me to focus on several products instead of a few blockbusters. This is countered by the long tail model. Instead of focusing on one blockbuster product, the motto here is: "low sales figures of individual products are compensated for by our huge product range.
The two most successful business models at present are certainly Peloton in the fitness sector and Patreon in the adult sector. Both companies have managed to make a virtue out of necessity and are experiencing very strong growth. With Peloton, you buy the equipment, a training bike, and then sign up for a subscription model to participate in live or recorded classes. On Patreon you can create a profile and sponsor your podcast, music or art (so-called supporters pay monthly contributions). This democratizes content creation more and more. The fans decide whether they pay for it or not.
Currently, it is sectors in construction and industry - on the one hand because they are well and broadly positioned, but also because the middlemen and intermediaries are increasingly being eliminated there. A very large potential. Sectors such as restaurants, hotels and events are less well positioned - probably because of lower margins, even though AirBnB was able to bridge the gap with virtual events this year, but still had to cut some employees.
There is a growing trend toward hybrid models and time- and location-independent models that are more and more "on demand" and "platform-based. The democratization of data also seems to be on the rise; in Germany, there are already cooperative models in which people can work with their own data and are compensated for it - the future will show how strongly analog and digital are merging. But when I already see how watches are becoming more and more intelligent and how much we no longer distinguish between online and offline, it will probably happen faster than we would like.
Digitalization affects SMEs just as much as it does self-employed individuals. Their business models are changing due to changes in customer behavior. Where are you and your company affected? What opportunities are there in your industry? And how do you rebuild your business model for the digital world?
Using practical, current examples and with concrete instructions for your everyday life: get to know the Digital Business Models better, understand them better and correctly assess their benefits and potential for your everyday work and the future. Capture – understand – develop ideas. In this moderated workshop, you will learn how to further develop your business model and expand the individual customer benefits of a digital business model.
With numerous case studies, in-depth knowledge of business models and a strong practical reference to management, education and everyday life, you will learn to correctly assess opportunities, possibilities and risks for you privately or your business. As a reward, participants receive a canvas individually tailored to their business model, which they can use 1:1 for future strategy work.
Self-employed, SMEs, board members, business owners, managing directors, business developers, strategy consultants and members of management with strategic responsibility who are putting their existing business model to the digital test.