Learn the full range of Digital Selling in our webinars. Did you know that around 90% of successful businesses use Digital Selling to connect with prospects and nurture leads. Social media is where many of us spend the most time. Measuring success also means understanding how to do it.
To turn those connections into leads, and those leads into sales eventually, requires a strategy that is customized to the company’s goals. To ensure the success of the social selling strategy, companies need to measure what works and what doesn’t.
Many think online marketing is primarily digital marketing and they don’t understand the basic idea. The statistics show that 57 percent of the marketers surveyed only measure the reach of their campaigns, while 55 percent also check the impact on brand awareness. Only one-third (33 percent) record sales that result either directly or indirectly from influencer activity. Only 32 percent also measure the website traffic generated.
Digital selling is a marketing sales strategy that has become an effective tool for building and developing business relationships in a relatively short time. Experience more in our webinars.